Advocacy Campaign Produced Within the UP Project

We are pleased to present the advocacy campaign developed within the European project UP – Under Pressure, co-funded by the European Union through the Erasmus+ Sport programme.

The campaign was created during the project’s transnational meeting, as part of a hands-on workshop designed to equip participants with the tools to craft impactful communication around relevant issues in youth sport.

During the advocacy lab, participants worked together to write, film, and edit the video. This collaborative and inclusive process involved young people, coaches, sports educators, and representatives from partner organisations.

The final result is a short yet powerful video, designed to be shared across sports communities to encourage discussion and reflection. The campaign is now available online and can be used by any association—within or beyond the project consortium—that wishes to promote the values and objectives of the UP project.

🎥 Watch the video:https://www.youtube.com/watch?v=j1alXU3aKAI

📩 All project materials can be downloaded from the official website:👉 WWW.OLTRENETWORKLAB.COM/UP

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.