ABSTRACT

General objective:
Break down the barriers women face to adopting active and healthy lifestyles that may make them feel like being physically active is not for them.

Specific objectives:
1. Raise awareness of the benefits of adopting active and healthy lifestyles, linking the management of family, personal and
professional life, as a way of promoting self-knowledge, self regulation and self care in the search for physical, mental and social well-being, for women.

2. Raise awareness about the importance of physical activity for women&health, through communication campaigns through posters, pamphlets and brochures, and social media.

3. Improve the way women feel about physical activity, encouraging them to discover their own way of being active, regardless of age, background, or physical ability, promoting the sharing of success
stories.

4. Create training mechanisms through the construction of physical and digital programs dedicated to women, which allow them to offer physical and sporting activities which counteract the phenomenon of their inactivity.